“What?? Are you crazy? Is moonshine still a big draw in Charlotte?” you may say.Sure, I’ve read the news and understand the dire straits the housing market is in. And, no, there is no gold rush (that I’m aware of…) coming to Charlotte; we’re getting hammered like everyone else. My reaction is just based on the sheer need of buyers and sellers to transact real estate and what that means to real estate professionals.Pat Riley, the legendary professional basketball coach, used to tell a story to his players before big games. He would talk about a small, blue-collar company filled with 9-5 workers; they would clock in, clock out, and never really form any real relationships with each other. Every day was filled with just going through the motions to earn a paycheck.Then one day, it was announced that their company had won the bid to send the first rocket to the moon. And then, something strange happened. The largely unmotivated workers started coming to the office early and leaving late. They would meet up together after work and really started to get to know each other. Close relationships began to form.At this point in the story, Riley would look his team in the eye and say, “You know why? They just wanted to make history.”I tell this story because what is happening in real estate right now is historic. The gigantic number of buyers and sellers facing severe sales issues has never been seen before. But great problems create great opportunities. Innovation is always fostered in such situations.And that sort of makes it fun if you care about learning in this profession. Things could be normal and the real estate business would have its usual flow of sales. Life would be fine and things would be controlled and steady. Yawn. And yawn.Or there could be a broken market, problems abounding, millions of customers desperate for new ways to solve old problems, an industry in need of fresh innovation, and people open to trying anything that sounds like it has a chance of working. Billions upon billions of dollars and assets are ready to be disbursed to whoever can come up with the killer idea to fix overall market liquidity. And this idea can be thought up and disseminated from your computer, wherever you live, right now. That’s exciting!And fun! Here’s wishing a profitable (and innovative) 2011 to you all. Thanks for reading!
Not long ago people had commented that real estate is a business that is bound to shut down but even after the country gets out of recession, the property brokers seem to have made money. So, what’s the catch?A lot of people do not know that the key to success has been the real estate SEO services that the property business owners have been using. With a huge portion of the real estate business moving on to the Internet, it has become essential for the people in the industry to get acquainted to the new medium of marketing and business development.Since most of the people are browsing on the web for the right kind of information that is related to the property market, it makes a lot of sense in approaching them via the Internet. You can use the search engines to divert traffic to your website and thus gain a lot of mileage. The best way to get all of this done is by using effective real estate SEO services.These services providers are experts at helping property business sites climb the rankings on the search engines and thus attain a lot of importance. Once your site reaches in the top 5 ranks of Google, Yahoo or Bing for a popular keyword, you can be sure that you will get a good amount of response for your business as well. The reason is very simple, it is estimated that nearly 80% of the online traffic generated from the search engines and therefore a good ranking there would automatically transform into good traffic for your website, thus more prospective customers for you.You need to be very careful while you are selecting a real estate SEO company for your business. A good partner can take you to heights wherein a wrong partner will put you down the drain. All you have to do is ensure that your provider has the expertise in the domain to help you out. Real estate SEO might sound to be an easy affair but if you are looking at cost effective and result oriented approach, you have to be mighty careful.Make sure that you can get the right combination of price and purpose so that your real estate SEO campaign can get you the kind of results that are worth mentioning. Once you have a good person on your side to handle this aspect, you will be kept bust in completing the huge amount of business generated.
It doesn’t matter if you have a 50 inch monitor, the amount of the search results per page in Google will not change. What are the chances that if you type the word “Atlanta Real Estate” you’d see your real estate site on the first page, or second or third or even tenth? It’s all about marketing your home page now, if you can’t do it, a real estate agent selling dilapidated condo units will do better than you.There are many ways to get your real estate page on top of the search engines without consuming loads and loads of precious bucks. Here are some tips I’ve researched over the net and as I tried them out, seem to be working pretty well.It is important that your listing page can be indexed by search engine spiders before you become part of the visible web. Make sure that your URLs contain the important keywords that you want to be searched for. You must remember that you write and upload contents not just for your target market but for the search engines as well. Do avoid technical jargons; anyone even search engines get annoyed with people who tries to sound impressive when in fact no one can understand a word they say. Search engines are your only friend in the web, if you piss them off, down goes your chances of becoming visible.Another way is to do blogs that can link to your website. Real estate sites doesn’t need too much updating, making blogs that link to your site can pretty much do the trick. Blogs unlike real estate pages are very flexible making it easy for you to put up fresh content as often as you want. Search engines just like web surfers are crazy about fresh and relevant contents. Be as visible as you can; submit to directories and link to outsides sources. Make useful anchor texts and be sure that they are relevant to the site that you are linking to. If you’re a good source of relevant information, chances are you will be able maintain your traffic.